The Peculiar Kenyan

Is traditional marketing dead?

by Sunny Bindra on June 17, 2013 · 6 comments

in Business Daily

“Traditional marketing — including advertising, public relations, branding and corporate communications — is dead. Many people in traditional marketing roles and organizations may not realize they’re operating within a dead paradigm. But they are. The evidence is clear.” BILL LEE HBR Blog Network (9 August, 2012) Is marketing, as we’ve known it, dead? Bill Lee, [...]

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Know what you are: entrepreneur or employee?

16 June 2013

I see it all the time: employees complaining about their jobs. The spiel goes something like this…”what’s the point of working so hard, when we don’t see any of the gains? Poor old me just gets her miserable salary, minus deductions, while the owners of the enterprise pocket the real money.” It’s a common whine, [...]

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Why so many failed to see the market for tablets

10 June 2013

“The tablet market should top all laptop shipments this year and the entire PC market by 2015, according to a report released Tuesday. Market researcher IDC estimated that tablet shipments will grow 59 percent this year to 229.3 million units. That’s higher than IDC’s estimate for notebook shipments this year. Topping that, IDC predicts tablet [...]

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A poorly managed government is an oppressive government

9 June 2013

Imagine you are convicted of a crime, one which you remain adamant you did not commit. Imagine that the court system eventually allows you to post bail on appeal. The bail is set at the equivalent of modest US$ 180. But you are poor, and such a sum is beyond your reach. What would happen [...]

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Open-plan offices are great – aren’t they?

3 June 2013

“A well-designed office is a happy office. As facilities managers strive to save space and cash, they’re reshuffling desks and fiddling with temperature gauges. All of which has an impact on workers’ performance. Open-plan offices may make some kinds of collaboration easier, but are they more conducive to productivity? What’s the most irritating distraction? And are those state-of-the-art workstations actually more comfortable? [...]

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Entrepreneurs are heroes. So why do we treat them like villains?

2 June 2013

Kenya’s economic salvation will not come from its government, no matter how big it becomes. It will not come from its huge corporations, no matter how many bumper profits they declare. It will not come from its mineral resources, no matter how vast their quantities. Kenya’s economic heroes are not politicians, bureaucrats, technocrats or executives. [...]

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Could you run your supermarket more like a hotel?

27 May 2013

“Waitrose is to introduce hotel-style welcome desks into its stores in the latest stage of plans to expand its online business. The upmarket retailer, led by managing director Mark Price, plans to install the “concierge” service desks in order to allow customers to make online orders, collect products bought over the internet, and have their [...]

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The Germans play for the long term

26 May 2013

Last night, the 2013 UEFA Champions League final was played. I have no idea who won, as this column’s copy deadline is long before Saturday. But I can safely predict that a German team took home Europe’s premier club football trophy. This, of course, is not because I have particularly strong powers of prophecy; it [...]

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Apps ate your lunch, right out of your hand

20 May 2013

“Nobody knows which was the first app to be downloaded from Apple’s iPhone App Store on 11 July 2008 – but the total is expected to pass 50bn on Wednesday, marking a huge new business created by the explosive spread of smartphones over the past five years.” Charles Arthur, The Guardian (15 May, 2013) As [...]

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Let us not be seduced by false consensus

19 May 2013

The mood was upbeat. Speaker after speaker had highlighted the fact that Kenya is on the move, that the direction is right, that the economic fundamentals are now very attractive. Then the final speaker stood up, and struck what felt like a false note. He asked us to be careful. He wondered what Kenyans being [...]

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Welcome to the business that never sleeps

13 May 2013

“They may have yelled before, but now they have megaphones. Whether they’re bashing or praising your products and your brand, customers are online and louder than ever. And right now, they’re on forums, review sites, Facebook and Twitter, sending out thousands of uncensored opinions—that could have major consequences. Be everywhere. The longer it takes for [...]

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A simple economic truth: performance before pay

12 May 2013

The teaching of economics appears to have failed utterly in this country. I blame this on the teachers. I remember my own first teacher of economics: he would walk into the room, start writing lines and lines of notes on the blackboard and expect his class to copy it all down. At the end of [...]

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Please don’t become a leader. Unless you’re ready to do it properly

10 May 2013

(First published in the TQM Journal, Volume 25, Issue 2, 2013) Everyone wants to be a leader. Almost no-one understands what being a good one actually means. Leadership is aspirational because I think by being appointed ‘leader’ I will announce this to the world: I have arrived. I have the title on my business card. [...]

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If you’re a good-looking woman: don’t send a photo…

6 May 2013

“Bradley Ruffle at Ben-Gurion University and Ze’ev Shtudiner at Ariel University Centre looked at what happens when job hunters include photos with their curricula vitae, as is the norm in much of Europe and Asia. The pair sent fictional applications to over 2,500 real-life vacancies. For each job, they sent two very similar résumés, one [...]

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Should Kenya make toothpicks?

5 May 2013

My friend and fellow columnist Charles Onyango-Obbo asked an interesting question on Twitter recently: why don’t Kenya and other African countries make toothpicks? I promised to answer, so here is a response. Perhaps the question is better framed in the way that many of Charles’s followers seemed to put it: why can’t we even make [...]

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Customer care via social media: which phase is your business in?

29 April 2013

“Businesses must recognize that the voice of the customer is more powerful than ever before. Whether Facebook, Twitter, YouTube, Yelp, review sites, product forums, blogs, or Pinterest, your customers are sharing their experiences on platforms where audiences can find what others are saying about you. Your customers and prospects will inevitably find the negative experiences [...]

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We must put the shine back on Kenya’s police

28 April 2013

I had an interesting encounter with a policeman last week. I was flagged down for allegedly committing the heinous offence of obstructing traffic. I pointed out that what I had done was arguably not wrong at all – at best, misguided, at worst, an honest mistake. To no avail. The policeman entered my vehicle to [...]

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