Thanks for pointing those out. Indeed something I consistently believe in.

I would urge your readers to also read/remember similar posts in this column (apart from the ones listed after the piece) e.g.

-Nov 28 2004 “a focussed mind brings success”
-Jan 25 2008 “want to do more? do it one thing at a time”
-Jan 19 2009 “want to be truly execellent? practice! ”

Actually your message has been quite consistent

Indeed very hard. But must be done, otherwise we become a business for all-comers.

This was a powerful post! You have hit the proverbial nail on the head when it comes to strategic positioning of a service or brand. Saying “NO” I have learned in my own business is one of the hardest things to do!

The point is to have an intense focus on a target customer, and build an outstanding bond with that customer. That is what makes companies withstand recessions – when a customer feels the value is too good to forgo. Witness the companies that have been relatively unscathed in the West – Apple, Google, etc

It is when there is no strategic focus that every customer looks tempting.

Not too sure how well we can achieve this in the face of economic recession,where every penny coming our way seems to be only trickling in.

But surely,we must be seen to be trying.

Regards
Patricia