Comments on: Learning from the Crocs shooting star phenomenon http://www.sunwords.com/2009/09/14/725/ Tue, 07 Feb 2012 08:24:23 +0000 hourly 1 http://wordpress.org/?v=3.1 By: James Mutethia http://www.sunwords.com/2009/09/14/725/comment-page-1/#comment-103983 James Mutethia Mon, 02 Jan 2012 06:11:24 +0000 http://www.sunwords.com/?p=725#comment-103983 Thanks Sunny, that article is both very uplifting & also very scary. It makes you want to probe deeper in the depths of your innovative mind on what you can do to extend & grow your brand equity. Thanks Sunny, that article is both very uplifting & also very scary. It makes you want to probe deeper in the depths of your innovative mind on what you can do to extend & grow your brand equity.

]]> By: Sunny Bindra http://www.sunwords.com/2009/09/14/725/comment-page-1/#comment-40835 Sunny Bindra Mon, 14 Sep 2009 17:51:20 +0000 http://www.sunwords.com/?p=725#comment-40835 Farai: One of the lessons is that the most unlikely products can succeed big time! The Crocs shoes were a fad, albeit an amazing one. What the 3 guys should have been doing, as you point out, was to take the brand into other products. Perhaps they still can... Farai:

One of the lessons is that the most unlikely products can succeed big time!

The Crocs shoes were a fad, albeit an amazing one. What the 3 guys should have been doing, as you point out, was to take the brand into other products.

Perhaps they still can…

]]> By: Farai http://www.sunwords.com/2009/09/14/725/comment-page-1/#comment-40833 Farai Mon, 14 Sep 2009 17:32:17 +0000 http://www.sunwords.com/?p=725#comment-40833 I am surprised that such a company was setup and actually did so well around such an unattractive product. they have never and will never appeal to me. however i do agree with you on the lessons to be learnt. clearly an unsustainable model. i dont buy the "economic recession" line. surely when tmes are tough people will look for cheaper options and this would have meant better business for Crocs?? I suppose some of the options they could have pursued would have been to venture into related products eg. crocs t-shirts, caps, shorts and other apparel, all based on the comfortable and cheap model. i think this would have extended the life span and profitability of the business. I am surprised that such a company was setup and actually did so well around such an unattractive product. they have never and will never appeal to me. however i do agree with you on the lessons to be learnt. clearly an unsustainable model. i dont buy the “economic recession” line. surely when tmes are tough people will look for cheaper options and this would have meant better business for Crocs??
I suppose some of the options they could have pursued would have been to venture into related products eg. crocs t-shirts, caps, shorts and other apparel, all based on the comfortable and cheap model. i think this would have extended the life span and profitability of the business.

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