Comments on: Does your company have a distinctive personality? http://www.sunwords.com/2009/10/19/does-your-company-have-a-distinctive-personality/ Tue, 07 Feb 2012 08:24:23 +0000 hourly 1 http://wordpress.org/?v=3.1 By: C.Sabian http://www.sunwords.com/2009/10/19/does-your-company-have-a-distinctive-personality/comment-page-1/#comment-82950 C.Sabian Tue, 30 Aug 2011 03:58:21 +0000 http://www.sunwords.com/?p=768#comment-82950 I agree,establishing corporate personality clearly stands to make a company unique and maximise its profitability from what it does best...but what of a company such as EABL which is half owned by Diageo?...Do you think EABL should establish its corporate personality away/different from Diageo so as to enable it grow and dominate the region when it comes to premium beers especially to help it in situations such as in Ethiopia were EABL was outbid by Diageo for control of a brewery there?and in that case,what do you think EABL's corporate personality would be? I agree,establishing corporate personality clearly stands to make a company unique and maximise its profitability from what it does best…but what of a company such as EABL which is half owned by Diageo?…Do you think EABL should establish its corporate personality away/different from Diageo so as to enable it grow and dominate the region when it comes to premium beers especially to help it in situations such as in Ethiopia were EABL was outbid by Diageo for control of a brewery there?and in that case,what do you think EABL’s corporate personality would be?

]]> By: Sunny Bindra http://www.sunwords.com/2009/10/19/does-your-company-have-a-distinctive-personality/comment-page-1/#comment-42950 Sunny Bindra Thu, 29 Oct 2009 17:56:38 +0000 http://www.sunwords.com/?p=768#comment-42950 Patricia: As mentioned, corporate personality springs from the capabilities that make the company distinctive. Coke's personality comes from its global brand. Toyota's from its manufacturing system. Safaricom's from its national reach. Serena's from its customer service. What you are very good at as a company is what forms your corporate personality. Patricia:

As mentioned, corporate personality springs from the capabilities that make the company distinctive. Coke’s personality comes from its global brand. Toyota’s from its manufacturing system. Safaricom’s from its national reach. Serena’s from its customer service. What you are very good at as a company is what forms your corporate personality.

]]> By: Patricia http://www.sunwords.com/2009/10/19/does-your-company-have-a-distinctive-personality/comment-page-1/#comment-42887 Patricia Wed, 28 Oct 2009 10:20:58 +0000 http://www.sunwords.com/?p=768#comment-42887 Hello Sunny, What gives a company its distinctive personality? Hello Sunny,

What gives a company its distinctive personality?

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