2011 was a bad year for business leadership

by Sunny Bindra on January 2, 2012 · 4 comments

in Business Daily

“This was a year, sadly, when examples of poor leadership (bad decision-making, selfish actions and inexplicably bone-headed moves) seemed to outnumber the good.”

JENA MCGREGOR, The Washington Post (Dec 19, 2011)

As we end another year, we in the business world have to concede an uncomfortable fact: 2011 was not a great year for corporate leadership.

Too many CEOs have been involved in inexplicably bad decisions, as The Washington Post pointed out last week. Despite their vast experience and sterling CVs, business stewards seem increasingly prone to serious leadership gaffes.

Let’s start with the heads of RIM, maker of the famed Blackberry phone. How exactly does one destroy a market share as dominant as the Blackberry enjoyed just a few short years ago, and watch a share price plummet as much as 77% over the year? Answer: you place not one, but two CEOs who don’t get it at the helm. As this column commented in August, RIM is run by a coterie of insiders who all see the world in the same way. When that view is plain wrong, there’s no one around to say so. The only salvation, it seems, will come from a sale of the company.

Move on to HP, once an equally dominant maker of computers, now on its 4th CEO of recent times, all hired as messiahs from outside the company. Why this company’s board carries on being allowed to choose CEOs by its shareholders is beyond me. It has laid to waste a proud legacy and wonderful heritage of innovation.

Let’s look at another company whose woes hit the headlines in 2011: the legendary Kodak. Kodak has been a slow-puncture that began some time ago, but this year it was forced to concede that Chapter 11 bankruptcy may not be far away. This for a company that once held a 90% market share in the US? Ironically, Kodak actually invented the technology that has eviscerated it: digital photography. It just didn’t understand the power of what it held in its hands.

And what about that Japanese icon, Olympus, now revealed to have been hiding losses of $1.7 billion on its books? At the time of writing, the Olympus board is still largely intact – and trying to influence its own succession instead of slinking off in shame.

The list could continue. India’s mobile telephony firms are ensnared in that country’s 2G scam – when government officials seem to have conspired with corporates to underbid for licenses some years ago. That has now put a brake on their global ambitions – not least in Africa. Essar’s India bosses were recently charged, and more charges seem likely.

Meanwhile, the Murdochs showed how ridiculous it is for a leader to use the “I never knew it was happening, honest” defence. Having created an “anything goes” culture, Rupert Murdoch can hardly hide behind the span and scope of his global enterprise and say he didn’t know his newspapers were doing bad things. But he did, and has suffered irreparable reputation damage late in life as a result.

We are not spared back home. The venerable CMC Motors has given us one of the ugliest boardroom spats of recent times, resulting in its suspension from the Nairobi Stock Exchange. Kenya Power seems more preoccupied with collecting awards for rebranding than giving its customers the one thing they want: reliable, affordable power. And too many Kenyan CEOs are proving to be tone deaf when it comes to listening to customers, ignoring or justifying mounting complaints about service.

If you are a business leader, learn from the bungling of your less competent peers in 2011. Leading a corporation is a big deal, and it should be done with great vigilance. It is a huge responsibility to take so many livelihoods into your hands, and we owe it our ecosystems and future generations to take this responsibility very, very seriously.

Way too many leaders are proving narrow-minded, self-absorbed, intellectually hidebound by previous successes, or just plain larcenous. I hope 2012 will herald the coming of a new order, one that sets high standards in delivery and integrity, and one that works for something way bigger than the personal payoff.

I wish you all a 2012 full of wealth – in its true meaning

Related posts:

  1. The Sunshine Awards 2009 – highs and lows of the year
  2. Are we April Fools all year round?
  3. Bad things happen when leaders become detached from followers
  4. Here are the Sunshine Awards 2011
  5. Authenticity is the hallmark of true leadership

{ 4 comments… read them below or add one }

1 Ray January 2, 2012 at 12:00 pm

It is interesting the way challenging superiors is branded as “a don’t-care attitude” by beneficiaries of mediocrity.
Leaders know what they ought to do, but it is much easier to find benefit in deteriorating standards before jetting off to the next corporate appointment.
The desired change can then only come from below, when staff challenge superiors in a “I-care attitude”. As staff, my work should do the talking before setting to challenge misleading leaders as this path is VERY lonely but only as risky as delivering bad work.
Sunny, I hope ARMIES OF ONE (or ”army of me” if you listen to Bjork) will rise…

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2 Njui Irungu January 2, 2012 at 8:36 pm

What the world needs today is moral leadership. Far too many leaders forget what they are entrusted with and instead use their positions for personal benefit.
I also dare say that schools are teaching the wrong things as far as management and leadership is concerned. They say”increasing shareholder value is the main reason a business exists” while focus should be on the customer. Therefore CEOs spend time manipulating share prices instead of motivating employees to provide better products for the customer. This is what companies which have survived this far do,focus on the customer.Take Apple as an example. Companies which venture out of this thinking find trouble. HP is an example. In summary, lets change how we think and do business

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3 Paul Murunga January 3, 2012 at 9:37 am

So my question now begs. who will stand up to be counted amongst those that will make 2012 a good year for leadership and business. I make no promises now but I believe a new generation of Kenyans must rise up to take Kenya forward. My criteria is simple, visionary, decisive and action oriented. Great ideas will only ever remain that unless they are acted upon and delivered. Finally the most difficult of all measures… Integrity, which is the bedrock of longevity and trust. things I tell you that all true brands would kill for. :-) A happy New Year to you all.

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4 Njeri January 9, 2012 at 2:19 pm

To the bonehead list we can add Stephen Elop at Nokia for Feb11, Netflix in July-September, and Eastman Kodak CEO and his board for collectively mismanaging the Co. to chapter11. They don’t look to recover and might consequently head to chapter7.

[Reply]

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