"CEOs can't wait to read Sunny Bindra's articles every week."

The croissant is a commonplace food these days, made all over the world. But a great croissant, it must be said, is difficult to find, even in the capitals of Europe. The best examples of the delicacy have a lightness in the hand, a fineness in the texture, a fluffiness in the mouth that only […]

The first book I wrote was an angry one. Crown Your Customer emerged from personally experiencing ridiculous customer treatment, but also from observing customers being treated like cattle all over the place. It was a call to arms both to the providers of customer care, and their victims, to stop the nonsense. In those days […]

I have been saying to businesses large and small for decades now: there’s an affection button that you must press. It’s the button that, once activated, creates the emotion: “I like these people.” That is one of the most potent feelings in business, yet it’s also the most ignored. Last week I showed how small, […]

I have a question for you: is your business liked by anyone? We don’t usually view businesses in that way, do we? It’s not one of the regular aims of a business, to be held in affection by any party. We are far more transactional than that. We provide a product or service, customers gain […]

A recent experience at a hotel made me pause and reflect. I had looked over the wide array of desserts available in the lunch buffet, and chosen a nice looking mousse in a long-stemmed glass. After carrying the sweet dish back to my table, I noticed that the dessert spoon already laid out there was […]

Disruption, says Scott Galloway, is more about the incumbents than the disruptors. What does the Stern School of Business professor mean? In his words: “Disruption is driven by stasis and the incompetence of incumbents.” We have seen this again and again. Take the taxi rides business. Sure, Uber arrived with a game-changing business model and […]

The alarm bell rang in my head, but I did it anyway. I was trying to order dinner using a home delivery app, from one of my regular, favourite restaurants. For some reason the app was showing “restaurant not available” on that day. We decided to call the restaurant directly, to ask what was wrong. […]

You’re familiar, I’m sure, with the guest feedback survey that hotels send out to those who have stayed with them. You click a link, provide some ratings based on your experience of the hotel, and perhaps some more detailed points if you have the time or inclination. That opportunity, however, is typically provided soon after […]

Have you watched Street Food Asia on Netflix? If you’re interested in the human being at work, this series is worth a peep. It’s only ostensibly about food; more about the human hustling to eke out a living—and about what it takes to survive and thrive in very difficult environments. One episode, set in Delhi, […]

I am always very interested in long-lived companies and brands. It is not easy to live long as a business, and most do not. What special things do the venerable ones do? This week I cast my eye on a set of products that are always in our kitchen and pantry shelves, and never seem […]

If you have visited an advanced city in any country with high labour costs recently, you will have noticed a peculiar phenomenon, post-COVID. The digital acceleration in ordinary life is very, very real. Supermarkets in those cities have very few people deployed to receive your payment. Self-checkout counters are the norm, where you scan your […]

I’ve been having a rough patch as a customer of late. Organizations whose customer-service excellence I have appreciated, and even praised, have been falling surprisingly short. Some have sent me damaged goods, then retreated from providing suitable redress. Others are unable to maintain even a rudimentary online communication system. Yet others are stuck in old-world, […]

This wasn’t supposed to happen. The prolonged global pandemic accelerated all things digital. We embraced electronic ways of doing things: digital payments, virtual meetings, online shopping, video streaming, instant messaging, web-based learning. Devices and software boomed as never before; many old ways of doing things took a permanent hit. Using cash, going to cinemas, travelling […]

I’m writing this sitting in an organization where I’ve had a surprisingly good customer experience. That is rare enough to make me pause and reflect. Why is it that some can pull this off, but most fail quite miserably? First, here’s what was good. It started from the front entrance, when the security guard jumped […]

The heat is on. The pandemic years have precipitated a massive acceleration in all things digital. We know the world revved forward right under our feet. We know we are all doing things that seemed alien to many in 2019: buying much more stuff online; making our homes entertainment hubs; holding remote meetings; using online […]

If you sell something (which is most of us), here’s one of the most important sentences you’ll ever read: “People don’t want to buy a quarter-inch drill. They want a quarter-inch hole.” That was written by Harvard professor Clayton M. Christensen, who attributed it to Theodore Levitt. It probably came from Leo McGivena, originally. Whatever […]

I wrote here recently about my savvy neighbourhood shop guy, the one who’s had a turbocharged pandemic. He’s gone from being just the milk ’n’ bread kiosk to a shop supplying a wide range of groceries to the hood. How did he do that? Just by making the lives of his customers easier. You call […]

Let me tell you the story of S, who runs a little shop—a kaduka—in my hood. S started off operating from a tiny makeshift kiosk. He was the milk ’n’ bread guy for our house, and for many on our street. Every morning the regular order would arrive, like clockwork—one less thing for us to […]

What if you could get your weekly groceries—or a few impulse buys— all delivered to you in ten minutes? Not an hour; ten minutes. Founded six years ago and accelerated by the global pandemic, Getir is leading a posse of ultrafast delivery providers. It started operations in Turkey and is now valued at close to […]

Someone close to me, visiting from abroad, was left confounded recently. He had gone to one of our leading retailers in Nairobi to buy a laptop for his family here. He had chosen the model. He had the money ready. He was ready to take it home.  Oops. It turned out the shop didn’t actually […]

My first book was Crown Your Customer. It was an early attempt to chronicle the supremacy of the customer. Your business only succeeds if your customers are happy, I wrote, and if they are happy enough to keep buying from you. Place the customer at the centre of your world, and you won’t regret it. […]

Some years back I was the facilitator for a strategy retreat for a leading corporate, and checked into a hotel for the event. It was a high-level affair; all board members and senior executives were present. A top-notch hotel had therefore been chosen, to cater for the senior attendees and deliver an excellent service experience. […]

I first mentioned “cloud” kitchens on this page exactly two years ago. Also called “dark” or “ghost” kitchens, these are are stripped-down operations that produce for delivery only – no service, no waiters. They use data to understand what is most in demand, where, and when – and they locate to serve that demand. The […]

About a decade ago I began telling bankers in this part of the world: you are probably looking at “peak bank branch” in the years to come. In which year will your branch network peak – and then begin to reduce in numbers? Ten years ago no one really paid attention. It took another five […]

Plumbers are needed by everyone. It’s a vital service, because all homes and buildings will encounter plumbing issues. What needs to be done is usually straightforward, but it’s also messy and awkward – and so not many folks aspire to be plumbers. Those who do take it up as an occupation seem to despise their […]

Have you ever come across a restaurant that says these things about some of its menu items? “This one is not THAT good.” “This one is NOT authentic…” “I am surprised some customers still order this plate.” Those are actual dish descriptions on the menu of the Aunt Dai Chinese restaurant in Montreal. The owner, […]

Many people on this planet dream of starting their own businesses, and some of them bring those dreams to me. My key first question is usually: “Which business are you thinking of?” I’ve lost count of the number of times the answer is this: “I want to open a restaurant or a farm, because everyone […]

My late grandmother, as those who knew her will confirm, was quite a character. She was feisty and bold and well ahead of her time. She told you what she thought of you, right to your face. I recall one moment as a teenager. I was sitting with her waiting for the evening news to […]